Chocolate is the largest confectionery category, with candy following in the number two position. So what’s the latest from Cadbury Adams on how to maximize your sales of these popular products?

Candy

Maynards is the #1 brand of everyday candy, excluding licorice, breath fresheners and novelty candy. Maynards Candy Bags, representing 49.7% of sales, are driving category growth (category is at 16%; bags at 30%).*

What does that mean to you? Within a very fragmented category, you can drive your sales by listing the leading sku’s of Maynards Bags, including:
Ranked #1: Maynards Swedish Berries 185 g.
Ranked #3: Maynards Wine Gums 170 g.
Ranked #5: Maynards Fuzzy Peach 185 g.

For even more bang, add NEW Maynards Juicy Squirts Sours – innovative and SOUR!

Chocolate

While the chocolate category is declining slightly (-1%), many segments are doing great! These include King Size (+7%), Thins (+71%!) and Future Consumption (Large Size) (+6%).

How can you drive your chocolate sales? Cadbury Adams recommends:

Ensure you offer Cadbury’s leading singles bars: Caramilk, Mr. Big, Wunderbar, Crispy Crunch and Crunchie.
Display Chocolate Singles for impulse purchasing.
Tests show when Cadbury chocolate is displayed near chips, sales increase significantly. Try it!
Merchandise strong Future Consumption (100 g.) sku’s at the front of your store to generate stronger sales, including:

Ranked #1: Cadbury Caramilk 100 g.
Ranked #3: Cadbury Dairy Milk 100 g.
Ranked #4: Cadbury Dairy Milk Fruit & Nut 100 g.

*A.C.N. Markettrack, Gas & Convenience, 52 weeks ended Dec. 22, 2007.